Privacy Policy
Last updated: March 17, 2026
1. Introduction
PureRank SEO ("we," "us," or "our") operates the website purerankseo.com and the PureRank SEO WordPress plugin. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website or use our plugin.
2. Information We Collect
Information you provide
- Name and email address when you create an account or contact us
- Payment and billing information when you subscribe to a paid plan (processed securely by our payment provider)
- Support requests and communications you send to us
Information collected automatically
- Device and browser information (browser type, operating system, screen resolution)
- IP address and approximate location
- Pages visited, time spent, and referring URLs
- WordPress site URL and plugin configuration (for license validation and feature delivery)
3. How We Use Your Information
We use the information we collect to:
- Provide, maintain, and improve our services
- Process transactions and manage your subscription
- Send service-related communications (e.g., billing confirmations, security alerts)
- Respond to your support requests
- Analyze usage trends to improve our website and plugin
- Comply with legal obligations
4. Cookies & Tracking Technologies
We use cookies and similar tracking technologies to analyze traffic and improve your experience. We do not load any tracking scripts until you provide explicit consent via our cookie consent banner.
Analytics cookies
- Google Analytics 4 (GA4) — Helps us understand how visitors interact with our website. GA4 collects anonymized usage data including pages visited, session duration, and traffic sources. See Google's Privacy Policy.
- Meta Pixel (Facebook) — Helps us measure the effectiveness of our advertising. See Meta's Privacy Policy.
Managing your preferences
You can withdraw your cookie consent at any time by clearing your browser's local storage for this site and refreshing the page. The consent banner will reappear, allowing you to make a new choice.
5. Third-Party Services
We share information with third parties only as described below:
- Payment processors — to process your subscription payments securely
- Google Analytics & Meta Pixel — for website analytics and advertising measurement (only with your consent)
- Email service providers — to send transactional and support emails
We do not sell your personal information to third parties.
6. Data Retention
We retain your personal information for as long as your account is active or as needed to provide our services. Below is a summary of our retention schedule by data category:
| Data Category | Retention Period |
|---|---|
| Account data (name, email) | Active account + 90 days after cancellation |
| Payment & billing records | 7 years (legal/tax requirements) |
| Support tickets & communications | 2 years after resolution |
| Analytics data (website) | 26 months (GA4 default) |
| Plugin configuration data | Active license + 90 days |
| Server logs (IP, user agent) | 90 days |
You may request earlier deletion of your data by contacting us at any time.
7. Your Rights
GDPR (European Economic Area)
If you are in the EEA, you have the right to:
- Access the personal data we hold about you
- Rectify inaccurate or incomplete data
- Request deletion of your personal data
- Restrict or object to processing
- Data portability
- Withdraw consent at any time
CCPA (California)
If you are a California resident, you have the right to:
- Know what personal information is collected about you
- Request deletion of your personal information
- Opt out of the sale of your personal information
- Non-discrimination for exercising your rights
Do Not Sell My Personal Information: We do not sell, rent, or trade your personal information to third parties for monetary or other valuable consideration. This applies to all users, including California residents under the CCPA and CPRA.
To exercise any of these rights, contact us at privacy@purerankseo.com.
8. Data Controller & Processor
When you use our website or purchase a plan: PureRank SEO acts as the data controller for the personal information you provide (account details, payment information, support communications).
When you use the PureRank WordPress plugin: Your website visitors' data remains on your own server. PureRank SEO acts as a data processor only for the limited data transmitted to our servers for license validation, AI analysis, and feature delivery. You, as the site owner, remain the data controller for your visitors' information.
If you require a Data Processing Agreement (DPA), contact us at privacy@purerankseo.com.
9. Children's Privacy
Our services are not directed to individuals under the age of 16. We do not knowingly collect personal information from children. If we learn that we have collected personal information from a child under 16, we will delete that information promptly.
10. Security
We implement industry-standard security measures to protect your personal information, including encryption in transit (TLS/SSL), secure payment processing, and access controls. However, no method of transmission over the internet is 100% secure.
11. Changes to This Policy
We may update this Privacy Policy from time to time. We will notify you of material changes by updating the "Last updated" date at the top of this page. Your continued use of our services after changes constitutes acceptance of the updated policy.
12. Contact Us
If you have questions about this Privacy Policy or wish to exercise your data rights, contact us at:
- Email: privacy@purerankseo.com
- Contact page: purerankseo.com/contact